For explainer videos to reel, not only clients but lifetime customers, they have to be done well to make an impact. There is the need for an explainer video to be great as this video is to be distributed to various social media platforms.
Start With a Script
Before thinking about animations and illustrations, you have to develop a killer script. Put your message in the first thirty seconds this can be done by reducing the message of your entire video to one sentence and get the sentence in the first thirty seconds. In many instances, sixty seconds are enough to deliver the message. Researchers show that fifty percent of the audience stop watching videos after one minute and sixty percent stop after two minutes. A well written, an engaging script is the foundation for a successful explainer video, to achieve this:
- Address the viewers
- Keep the language simple
- Add humor
- Remember the priority is to explain not to entertain.
Keep the script short; a captive audience endures 8 minutes before drifting while an internet surfer popping by your website loses interest after 4 minutes depending on how compelling the video is.
Find the Right People to Help
Speak directly to the audience by use of pronouns such as you. You can find a professional narrator to give script extra power if you are not confident. This could help gain the audience’s trust. Find people you can work well on a professional level and those people who are passionate in what they do. To keep the creative fluid flowing, give some creative freedom to them with the execution of your video. Be open to ideas, this is their areas of expertise, and they often know what will or will not work best.
Tell a Story
A way to engage your audience is to show them things they care about deeply. There is no point in going around things like emphasizing on advantages of your products or company rather than focusing on the user’s experience. Do not talk down to your audience or over their heads, make friends with them, and they will be far more likely to give you a chance to sell something. Human beings create stories about themselves to help them define who they are. The better you tell the story about yourself, the more likely your viewers are going to understand your message.
In a move that was probably inevitable, LinkedIn is introducing video advertising as one its Sponsored Content formats.
Although my LinkedIn newsfeed already includes plenty of video, Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions, explained for … pic.twitter.com/cPU4mIzdJj
— Dev's (@MiamiDevs) 29 de marzo de 2018